President Fox decided to heed the council of the Mexican Federal Competition Commission (COFECO) and veto the Law for the Development of Reading and Books that had been approved by the Mexican Congress. Opinions submitted by economists and the COFECO held that the Law, which established a single price for the sale of books to the general public, would ultimately cause an increase in prices for books and reduce incentives for cutting distribution costs, which would ultimately lead to a disincentive to reading and have a contrary effect to that proposed by the much debated law.